My Social Brand Logo Development

calligraphy -

Earlier this year I worked on a logo project for My Social Brand.

What made this a challenging logo to produce was the client request that each word be surrounded by interlocking talk bubbles. After a concept sketch was selected for vector I did some additional sketching to figure out  the rough shape and position of the individual letters. The sketch was imported to Illustrator to use as a reference guide. I had to make numerous adjustments during the vector drawing process as the logo was going to used for repro from small to large sizes. I quite often view the logo in reverse to avoid any odd contrast.

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