Ink Butter Logo Design

Alan Ariail -

Last March I was contacted by Ink Butter to develop a logo for a skin care product they planned to launch this year.
The original logo concept Ink Butter sent to me was a good starting point but rather difficult to read. As modified set
type it had no unique identity.

Knowing the logo was to be printed on a small 2 oz. bottle I began sketching concepts with minimal flourishes and a lockup of the cap I & B. The sketches were produced with pencil and Pitt marker brush. As with most lettering projects all the concept sketching is a trial and error process best defined as making many visual mistakes to find answers and solutions.

After the first series of sketches I had to concentrate on letter specific flourishes and additional development of cap IB lockup.

A series of 5 concept sketches were selected for presentation. The 2 versions on the right of this image were selected and elements of each were combined to create the drawing template for Illustrator.

The Ink Butter logo is currently in use on both the product bottle and website. It looks beautiful and is one of my all time lettering career favorites.

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