Tis the Season to be Jolly

Alan Ariail -
This lettering project happened before the 2012 holiday season began. A client who I have worked with for many years asked me to create the lettering based on his calligraphic style sketch. 



The initial client draft was a good starting point. During a 3 day period the letterforms constantly changed and the embellished scroll lines were redrawn many times. I was repositioning and altering the letters as the piece progressed.




I eventually modified the cap J to allow the company logo to fit in the lower loop. Overall, this turned out to be a rather beautiful holiday lettering piece and I was thrilled to see it printed on a wine label.



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