The Art of Concept Sketching

Alan Ariail -
I occasionally get to work on lettering for book and magazine covers. I enjoy this as I get to create elegant letterforms and they all start with very rough quick sketches. It has taken a lifetime to learn how to sketch in the practical manner of jotting down ideas. Everything gets refined in vector format and there is no need to spend hours on a sketch to  exchange ideas with a client. This is one of the best forms of direct client communication in the daily business of lettering.

I'd love to teach people how to sketch if the opportunity ever happens. Wish had known 30 years ago what I know now about concept sketching.

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